Ila Safety with Style
25 November
ila Security was launched in 2008, a joint collaboration with global communications agency BBH, whose clients include Audi, British Airways and Lynx/Axe. Its creation addresses what was a significant gap in the global market in the area of stylish female safety and personal security accessories.
A 2010 YouGov/Glamour magazine survey reveals that 68% of women are seriously concerned about their personal safety – and the same women also want to look stylish and fashionable. In response to this need, ila Security provides a must-have range of accessories that are chic, feminine and versatile.
Because when it comes to safety and style, there shouldn’t have to be a compromise.
Recently, I was given the opportunity to review the ila dusk personal alarm:
This innovative personal security alarm is designed to be kept on display as a fashion accessory – right where you need it to hand. Clip to your handbag, or use as a keyring, but don’t be misled by its shiny good looks. In a threatening situation, just pull the chain. You’ll activate an ear-piercing 130Db female scream that research has shown others are more likely to respond to than a traditional alarm, as well as disorientating an attacker.
- Discreet personal alarm that actually ‘screams’ for your safety
- A range of seasonally updated designs you can match to your handbag
- Always on display and to hand when you need it most
I have taken out the pin and let me tell you it is a loud scream. It is as if a horror movie was going off in my ear. Even my cats ran for cover. The ila dusk is so discrete that nobody knows it is a personal safety device. This would be a great gift for people that maybe jog at night. They could attach this to their clothing and be prepared.
I also got the chance to review another one of their genius products, the handbag hero:
ila’s Handbag Hero is a stylish accessory that saves time by making your keys immediately accessible via a high quality ribbon of leather, attached to your handbag with a circular carabiner clip. The Handbag Hero is long enough to reach the lock, easily detachable and adorned with a stylish tassel that will compliment any bag. The Handbag Hero also reduces the risk of falling victim to opportunistic crime near your home or car. Available in a range of black, dark brown, tan and cream leather colours.
I like the handbag hero. It attaches to the strap on my purse and allows my keys to hang safely inside my purse. This is such a help to keep from scrambling to find my keys at night to get into my car or home.
ila products are available at these stores online:
- QVC
- Twitter: https://twitter.com/ilasecurityuk
- YouTube: http://www.youtube.com/user/ilaSecurity
- Facebook: https://www.facebook.com/pages/Ila-Security-Sverige/445965212149849
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