The theme of the 2014 BCA Campaign by Estēe Lauder Companies’ is Let’s Defeat Breast Cancer. We’re Stronger Together!
30 September
The 2014 BCA Campaign is proud to be moving in a bold new direction as they expand the theme, “Let’s Defeat Breast Cancer. We’re Stronger Together.” with the global call-to-action to “Hear our stories. Share Yours.” and hope you will support them as they honor all those touched by breast cancer, and those who bring them strength year-round and work toward a world without breast cancer.
In true “Stronger Together” spirit, many of the highly sought-after, iconic brands of The Estée Lauder Companies are offering Pink Ribbon products or making donations, united in support of The BCA Campaign’s mission to defeat breast cancer through education and medical research.
In fact, in honor of The BCA Campaign’s 22nd anniversary this year, The Estée Lauder Companies will donate $1 toward education and medical research, up to a maximum donation of $22,000, to BCRF for every uplifting message or photo shared on Instagram or Twitter that includes #BCAstrength.
The 2014 Campaign centers around the powerful stories of breast cancer survivors and their supporters, and has a large social media component around it that they are really excited about!
Personally, I will be supporting this campaign because I have aunt (my favorite aunt) who is a breast cancer survivor. She is strong and survived by her will and the support of family!
If you want to get involved in this great campaign, below is a list of products from the Estee Lauder Companies that will help support the fight against breast cancer:
AVEDA - Limited-Edition Aveda Hand Relief™ with Shampure™ aroma
BOBBI BROWN - Pretty Pink Ribbon Lip Gloss Collection
BUMBLE AND BUMBLE - prêt-à-powder with a limited-edition pink cap
CLINIQUE - Pink with a Purpose Long Last Lipstick in Power With Pink & Great Skin, Great Cause: Dramatically Different Moisturizing Lotion+
COACH - Poppy Wildflower EDP Spray
DARPHIN - Intral Redness Relief Soothing Serum
DONNA KARAN COSMETICS - Donna Karan Cashmere Mist Rollerball Duo
ESTÉE LAUDER - Evelyn Lauder and Elizabeth Hurley Dream Pink Collection & Evelyn Lauder Dream Compact & Advanced Night Repair Synchronized Recovery Complex II & Pink Ribbon Keychain & MODERN MUSE Solid Perfume Compact
JO MALONE LONDON - Jo Malone London Red Roses Cologne
LAB SERIES SKINCARE FOR MEN - PRO LS All-in-One Face Treatment
LA MER - The Hand Treatment
ORIGINS - Drink Up™ Hydrating lip balm in Berry Splash
SMASHBOX - Be Legendary Lip Gloss in Promise
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