• The Video. Haven't seen it? Scroll up! Seen it already? Watch it again!
• What is a "Mod"?
• Why Mod-to-Order? (And why we are convinced you'll want one)
• How Mod-to-Order will Work
• What will we do with $50,000? Sneak preview: spend it (well)!
• Unbelievably Awesome Rewards
• Jokes

Or visit our website to learn more and build limited-edition wrist candy.

WHAT IS A MOD?

This is a Modify Watch (aka a “Mod”). We call our watches Mods because they are modular: our mix-and-match faces and straps allow you to create any look you want. Each Mod also has a name (say “hi”).

Mods are affordable and come in 3,000+ colorful combinations. The more pieces you have, the more combinations: 1 face x 1 strap = 1 Mod; 3 faces x 3 straps = 9 Mods!

Our audience of 30,000+ votes on designs they want produced, allowing us to introduce designs we believe our ModiFamily will love.
Then we produce our Mods overseas, and that means high minimums (we need to manufacture at least 300 of each design), long lead times and huge costs which makes one-off customization impossible.

WHY MOD-TO-ORDER?

Our vision is not to build our designs... it's to let all ModiFamily members design the watch of their dreams. We're calling it “Mod-to-Order” - our super clever take on “made-to-order”. We want to help anyone who wants to design a fully custom / bespoke / one-of-a-kind / personalized watch to do just that.
We think of Mods as a storytelling device. Am I feeling colorful? Conservative? Sporty? With our watches, you can show your colors on a daily basis.

I was extremely excited to be able to create two of my own designs:

WHAT WILL WE DO WITH $50,000? 

We’ve been planning Mod-to-Order for quite some time (18 months to be exact). We need $50,000 to turn our vision into reality, but can only get there with your support!
The funds raised from this campaign will go towards:

• Component parts: Watches aren’t made out of thin air... yet. Until that day comes, we’ll need to source all of our components for Mod-to-Order -- plenty of scratch-resistant cases, water-tight seals, watch hands and of course high-quality movements, which is industry lingo for "the things that keep ‘em tickin’”  
• A new website: 10001010101010101. Sorry, that was a technical joke. For us to put your designs on a watch, we need to make it easy for you to send us those designs. 
• Printing capability: We’re not talking about hand-painted designs or your run-of-the-mill desk jet; we’ll need a commercial-grade, high-resolution printer to make your watches pristine! We’ve been testing all types of printers to varying degrees of success, and need to figure out the best, most cost-effective way to do this.
• Expanded space for assembly: Assembling these bad boys the right way isn’t easy. We’ll need a clean space that’s dust free (aka nowhere near Aaron's desk).  
• Finally, we’ll be hiring folks in the U.S. for printing / assembly. We’ve created 8 full-time jobs so far, and are excited to expand our reach. 

UNBELIEVABLY AWESOME REWARDS

Get more details on all the rewards here.
Pledge just $25 or more and pick from 1 of these fan-designed watch faces to pair with a limited-edition Kickstarter green strap and black strap. Starting March 18, we'll be hosting the 2nd annual March MODness fan design competition on our Facebook page, so go vote on the design you want us to make!