DPCTED Apparel believes that there are people out there happy with who they are. I mean people who embrace what makes them different, which is why I am who I am. DPCTED is not a brand seeking to convert customers. They know they have a strong customer base and good old fashioned word of mouth, those customers will find them. Why? Because DPCTED is not your ordinary cotton tee company. Sure, some of their shirts might seem a bit controversial; but they're not cranking out hundreds of new designs in hopes of labeling the masses. Their apparel illustrates simple concepts, mantras really, in basic bold print. The shirt never wears the person, the person always wears the shirt! Because, let's face it, if someone has a problem with how you look or feel, then they need to just keep walking. The phrases printed on their T-shirts gives others a glimpse into our sometimes scary inner thoughts.