The mission statement behind the 1:Face Watch is, “Changing the World 1:Face at a Time”. Creative how they incorporate the watches’ name into the statement, eh? So basically, Mirza Minds; a design and marketing firm is launching this campaign, where each watch is dedicated to supporting a different organization. The creative director mentions, “Our goal was to design an affordable & trendy product that would benefit the world.”

The black version benefits cancer research, American Cancer Society (A.C.S), the white version benefits poverty (UNICEF), the blue version benefits the World Wildlife Fund plus other organizations and the pink version benefits Breast Cancer Awareness and Research. There are actually 9 watches total that benefit charities. These are great organizations to support! I love when products actually benefit a charity and not just themselves.



The product itself is a mirror face LED watch. I was sent the yellow version which supports education. It has four buttons and a few settings. A stop watch, tells the time and features the date. You can scroll through the different settings with the side buttons. The watch face is a flat reflective mirror.  I like the LED lights for the night – just press the side button to see the time light up -  you can see the time in the dark!



The watch design is very fashionable, especially for men, since it is rather large. The face is about the size of an IPOD Nano, and the band is a thick rubber, silicone material. The screen is made out of tempered glass and will not crack unless there is a VERY heavy impact. The benefit of the size, is it is easy to read. No squinting or putting on reading glasses to read the time! Also, the watch comes with a 1 year warranty and is water proof up to 96 feet.



With products like this, it is all about you, the customer. When you purchase, you change the world, one sold watch at a time! It makes you more aware of the products you buy, and helps support companies that are honestly trying to help the world. So next time you buy, think twice about who you are buying from.

What is better than a campaign whose purpose is to raise money and awareness of world-wide issues AND encourages consumers to make a difference?

Check out 1Facewatch online and help benefit a worthy cause!